There's a new video platform in town, and its name is YouTube Shorts. YouTube Shorts is the company's answer to TikTok, and it offers users a lot of the same features that they've come to know and love on the popular social media platform. But that's not all; YouTube Shorts also has a few tricks up its sleeve that TikTok doesn't. Here's a look at why we think YouTube Shorts is going to dethrone TikTok in 2023.

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1) YouTube has a much larger user base than TikTok. This means that there are more people who can potentially see your videos on YouTube Shorts than on TikTok. After all, YouTube has been more or less a monopoly in the space for the last decade and a half. When people think of YouTube, they think of endless content.

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2) YouTube is a more trusted brand than TikTok. This may not seem like a big deal, but it's actually quite important. In the wake of the recent privacy scandals surrounding TikTok, many users are concerned about the safety of their data on the platform. YouTube, on the other hand, has a long history of being a safe and secure platform for users.

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3) YouTube Shorts offers more editing features than TikTok. This is great news for anyone who wants to create high-quality content without having to use a separate video editing app.

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4) Possibly the largest reason on this list is that in early 2023, creators will be able to monetize their YouTube Shorts videos. This is something that you can't do on TikTok, and it's a huge advantage for anyone who is looking to make money from their social media presence. While TikTok may have the creator fund for large accounts, they pay pennies compared to the ad revenue that a successful YouTube channel can bring.

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5) YouTube Shorts videos are discoverable through search engines. This means that your videos have the potential to be seen by people who are looking for them, even if they don't already follow you on social media. Yes, TikTok videos can sometimes be found through organic SEO, however the WPR rank of YouTube allows for massive opportunity for organic discoverability.

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6) YouTube Shorts integrates with other Google products. This gives users the ability to do things like post their videos directly to Gmail or add them to Google Maps listings.

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7) YouTube has announced plans to add new features to Shorts in the future. This includes things like multi-segment editing and the ability to add text overlays to your videos. But this is only just the start of YouTube shorts. The feature is significantly more new than TikTok itself.

Conclusion

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YouTube Shorts is the company's answer to TikTok, and it offers users a lot of the same features that they've come to know and love on the popular social media platform. But that's not all; YouTube Shorts also has a few tricks up its sleeve that TikTok doesn't. Among them being that YouTube has a much larger user base than TikTok which means more potential viewers for your content. More importantly, you can monetize your YouTube shorts videos whereas you can't on TikTok. Youtube shorts videos are also discoverable through search engines like Google, meaning people who aren't already following you can still find and watch your content if it's relevant to what they're searching for. With all these advantages it's hard to see how youtube shorts won't quickly become the go-to destination for short-form video content creators and viewers alike so if you're not already making videos for youtube shorts now is most definitely the time to start! If you're looking to craft the perfect strategy for your YouTube Shorts / TikTok / Instagram Reels videos, get in touch with us, we're happy to help!

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