TikTok is an essential tool for businesses looking to reach a massive audience with their marketing messages. Although some people might say it’s just a fad, or that the app has been designed for Gen-Z/Gen-X dancing videos, TikTok is slowly becoming one of the most powerful tools in an online business owner’s arsenal. Here’s why…

TikTok has quickly become one of, if not THE most popular social media platform in the world. Over the past 5 years, TikTok has amassed over 800 million active users worldwide. TikTok is especially popular with younger users, making it an ideal platform for businesses that want to reach a millennial or Gen Z audience. It also offers a highly creative, rapid, and visually appealing way for potential customers or clients to consume content.

But what makes TikTok unique is it's incredibly complex and innovative algorithm. Traditionally, social media users and businesses needed to have an existing following in order to gain any sort of traction or notoriety on social media. But with TikTok, (mostly) every video begins at the same starting point. When your content is published, TikTok's algorithm determines whether your content is good enough to serve to others by taking a small sample size of viewers and collecting data on viewer retention, likes, and comments. If those metrics are high amongst your sample size, the algorithm will serve your content to another batch of users, and it will continue for months on end if your content is good.

The possibility for virality is endless. A simple video could turn into thousands of product orders, or even 10 more clients. Our client using Sturdy's TikTok & User-Generated Content (UGC) strategy saw a 5000% website traffic increase from a single video! At this point, if you're not using TikTok to promote your products and services, you could be missing out on hundreds of thousands of dollars each year. The thing with TikTok is that these videos don't need to be some high-budget production. You can make a viral video straight from your phone with less than 10 minutes of work. Although, we have found that the more effort you put into your videos and strategy, the higher the likelihood of going viral. Show off your product funnily or interestingly, or provide insight on your services and how they can be of benefit to people. You can do anything. But just make sure you're publishing good content.

Oftentimes, businesses will start their journey on TikTok, posting low-effort videos and thinking they're going to go viral just like that. At Sturdy, we approach TikTok with an entirely different strategy; we see each video as an experiment.

If you’re looking for a new and exciting way to market your business, start considering TikTok. This social media platform is still relatively unexplored by businesses, which means there’s lots of opportunity for growth. Our team at Sturdy Digital can help you get started on this platform and generate hundreds of thousands of dollars in revenue per year. Interested? Book a consultation call with us today!

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